New product research.
In a saturated market, as technology develops, consumer tastes and
expectations are growing ever more sophisticated. For us research goes
way beyond usability and aesthetics. We explore consumer’s behaviour,
demographics and trends.
Business integration.
We go a step further and research business opportunities. Especially
how the latest technologies can be implemented into the design so the
final product integrates with our client’s business model to increase
profitability.
Technical research.
Technical research helps to answer many of the questions and provides
solutions to the issues that inevitably crop up throughout the duration
of any project. It also is crucial in ensuring that all goals are met
within time and budget.
Behavioural research.
As consumers become more sophisticated, their expectations increase.
Through extensive research in consumer behaviour, we can design
products which fulfil consumers needs for a longer time, effectively
increasing the life of the product.